In 2020 alone, around 1.4 billion smartphones were sold around the world. Wherever you look, you see a person carrying a smart-phone. Mobile phones have taken over our lives and their use has become increasingly intensive. There is a high level of dependency that we have on our mobile phones, in fact, many people prefer the use of their phones as much as possible – be it banking through your phone, shopping on it or even holding meetings on it – smart phones have proven themselves worthy and definitely popular. The availability of your business as a mobile application is an attractive quality to have. It does not only make it significantly more accessible for people but also makes your product or service readily available. Here are 5 reasons why your customers would love for you to start a mobile application.
1.Add value for your customers
To add convenience to your business, be it in whichever form, is also a form of adding value to it. Your customers will always be attracted to comfort. Naturally, downloading an app and ordering a product or a service is way easier than the hassle of making calls or trying to navigate through a website that isn’t very mobile-friendly. It’s natural to prefer something which takes less time and is way smoother in its working than a website or any other medium would be.
2.Customer loyalty
An application allows your customers to be directly in touch with you. Mobile apps are way more personalized than websites are. Customers prefer communication which is easier but apart that mobile applications also allow other facilities such as in-app purchases, and advertisements. Statistically, advertisements or information display on mobile applications tend to stick more with customers than information or advertisements seen otherwise.
3.Easier communication
Almost 90% of the time mobile users spend on their mobile phones is on applications. Which means that almost 90% of the time, YOU have their attention. Mobile phone have become increasingly common and so have applications, this high & frequent use of both has made communication between your company and your clientele significantly more simple. There’s a higher chance of your business or application being found on a mobile phone than it being known through other means. This gives your company a higher “social-visibility”. Small images and texts are likely to stay with your customers than bigger ones, this is why mobile applications are psychologically more effective for attracting consumers.
4.Better brand recognition
It is easier to engage your potential customers towards your brand on a mobile application than it is through other ways. When you have your application, you have the control to make it the way you want which means you are free to add various features and make it interactive and interesting. This is a Liberty that not many businesses can take on a website and even if they do, the scope of doing any creative experiments are limited on the web.
So, get a marketing company like Oreezo to establish your business in UAE. If you aren’t convinced yet, let us tell you, your business does need a mobile application and we’re here to help.
